Nowadays, it is good practice for companies to show to their customers that their brand is socially engaged and contributes to the benefit of the community. CLIC-CLAC is a consulting agency that helps companies to develop their commitment towards society and become more “responsive”.

Colectivo Piloto was asked by the CLIC-CLAC team to create a spot that would reflect those values. Additionally, Colectivo Piloto had many opportunities to collaborate with CLIC-CLAC and their clients on the audiovisual aspects of some of their projects.