Part of the Red Cross’ food & nutrition program is dedicated to food collection and its distribution to the communities in needs; especially the very young and the elderly.
This campaign targeted disadvantaged elderly from the region of Catalonia, east of Spain. Colectivo Piloto was assigned to both pre-production and post-production of three spots showing the needs of this particular part of the population and the accomplishments of the Red Cross in keeping their dignity by providing them with food.
It was an honor for Colectivo Piloto to feel part of this accomplishment by following the Red Cross Catalonia team in their mission and conveying their message in images.
Watch all spots of the Food Collect Campaign “Un Cop de Mà” on Vimeo Channel.