kdm;) was a project specifically commissioned by the Barcelona City Council for Pablo Herrera after the success of “El Culebrón del Barrio”, an educational project led by Pablo Herrera in 2009 with a high level of youth participation and audience. In leading this project, Pablo Herrera took the opportunity to improve the educational and creative process used in “El Culebrón del Barrio” in creating kdm;). Specifically, the program improved on media production issues such as the level of youth commitment and participation, lines of work and depth of content. With this in mind, kdm;) was created with two specific goals: to encourage the entrepreneurial and creative spirit of the young participants by teaching them the craft of filmmaking and promoting immigration and cultural diversity within Spanish society.
kdm;) was a project of complex execution due to the number of adolescents involved (more than 250), its long duration, and most importantly the educational methods used to incorporate the young participants in all levels of the audiovisual production, including pre-production, production and broadcasting. This project was a true challenge, wherein there were 10 stages of execution along an approximate 2 year span.
kdm;) was not only a popular web-series throughout Spain, where this original show received national press coverage in both El Periódico and La Vanguardia, but it was also an important educational program, using technology and filmmaking to teach the young people of Barcelona. The important social and cultural impact of kdm;) in Spain included:
– the new method combining technology and artistry used to involve teenagers in creative activities and participation;
– creating a multicultural creative project by involving youths from different cultures in order to illuminate social issues of immigration and integration;
– the use of kdm;) as a study in educational politics and citizen participation;
– more than 40 videos and 1 documentary have been produced during kdm;)’s creation. Today this material is used online for educational subjects;
– kdm;) taught 70 young people tangible filmmaking skills, which included pre-production, casting, acting, script writing, set design, hair and makeup, lighting, filming, editing, broadcasting and post-production, which not only made them marketable within the filmmaking industry but it also allowed these teenagers to consider entrepreneurship;
– more than 500 hours of training and creativity courses were given throughout 150 workshops with the participants;
– the project involved more than 250 young people;
– the participatory level from phase # 4 (casting face to face) to Phase # 8 remained at a very high level. 70 adolescents started and 55 adolescents finished the project, a fidelity and commitment percentage of over 80%, which means a high level of participation for an extracurricular activity;
– six episodes were shot and released, with an audience of about 250,000;
– kdm;) involved a team of 25 professionals for its execution including educators, audiovisual professionals and researchers;
– the project had a great media impact;
– as a result of this project, the participants created their own self-managed film production company: Arsomnia Productions.
The most important aspect of kdm;) was it introduced a conversation by those within the educational realm, including researchers, government agencies and educators, that media education is a tool that can be used to build citizenship and promote social cohesion in migration contexts. kdm;) has been studied because it is a project in which audiovisual resources were used as a tool for relying on collaborative work and in assuming a critical social perspective.
kdm;) was an educational project sponsored by the Barcelona City Council and executed by Colectivo Piloto.
Watch all episodes of “kdm;)” on Vimeo Channel.