Tardor Solidària was a media program which brought together youth communities using filmmaking as tool for social change. From 2008 to 2013, this education media program engaged more than one thousand high schoolers from Barcelona, Spain, to create short videos to promote social values such as gender equality, bullying, poverty and the environment.

During this program students were taught to create a one minute commercial to promote an specific value. They had the mission to target an audience and study their behavior, conceptualize an idea, build an story, and spread the voice with a short piece broadcasted online. This video about Fair Trade created by the students, is a good is a good example of the teens fresh creativity.    

This media program was designed by Pablo Herrera for the Barcelona City Council and impulsed by the Garcilaso Youth Community Center.

Watch all videos of “Tardor Solidària” on Vimeo Channel.